Dress Style

if you live in stockholm, this is old news but this is an ad that was posted across the walls outside a department store here in central Stockholm called PUB. the concept was created by Olle Hemmendorff who explains the concept as "a fashionable demonstration rally" that highlights the seasons newest offerings from various designers, Swedish and worldwide. I remember walking by it and meing impressed, i think it worked exactly as it was intended to- it highlights the beautiful garments to perfection yet the entire concept isn't lost either. i remember it wrapping around the building, a display that added to the effect.